Maggie Layden spends her workdays measuring her company’s carbon footprint, water usage, and how much waste the company is producing. But she’s not necessarily combing through waste bins to see just what, and how much, her colleagues are throwing out – at least not on a daily basis. Instead Layden, who received her Sustainable Management degree from the University of Wisconsin, leads a highly organized effort to improve the company’s environmental impact as a facilities support technician and the Zero Waste Project Team leader for American Family Insurance, headquartered in Madison, Wisconsin.