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University of Wisconsin Sustainable Management Degree

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Business Plan for a Sustainable, Farm-To-Table Restaurant

Home » Capstone Projects » Business Plan for a Sustainable, Farm-To-Table Restaurant

Student Testimonial

This capstone experience was one of the best opportunities I’ve ever had to further my career. Back when I started this degree, I wasn’t sure what direction it was going to take me. I’ve enjoyed watching myself grow through the semesters, and find my passion. This capstone project has helped bring together everything I have learned into one spot, and test how well I can apply it to the real world. This business plan will be a crucial tool that I can take with me after college because it will guide me through the decision making process that leads up to the opening of my restaurant in a few years. I’m thankful for our teacher, who supported the students through this capstone journey, as she pushed us to be the best we could be to prepare for our futures.

The purpose of this business plan is to develop a plan that addresses the high amounts of waste, energy and water use of restaurants, and offer an alternative to unhealthy comfort foods. Zero waste and minimalist communities on Facebook are filled with people that say they don’t eat out, or rarely eat out; usually due to how unhealthy the food is, and how much waste just one meal would create. Plus, individuals may feel guilty using to-go containers. I’ve come to view restaurants as a place to make friends with regulars that don’t have anyone else, celebrate anniversaries and birthdays, relax after a long day at work, or just as an excuse to treat one’s self. No one should have to sacrifice making these memories because they want to be eco-friendly. I believe I can provide this service guilt-free. As society becomes more sustainable, every industry will have to make adjustments, including the food industry. A triple bottom line approach will ensure the sustainability practices will positively impact the local community, economy, and environment. I look forward to being one of the restaurants that can set an example for the future of food sustainability.

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